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Conversion Rate Optimization
Make Your Website Work Smarter, Not Harder
Conversion rate optimization (CRO) refers to the process of getting visitors to your website to take some action - whether it's making a purchase, signing up for your newsletter, completing a survey, or scheduling a demo. The wonderful thing about CRO is that it is leveraging existing traffic, unlike inbound and other strategies where you're paying to drive new, potentially unqualified traffic, to your site.
Understanding how visitors use your website is crucial to converting those visits into sales. That's where a knowledgeable CRO agency like Revolution Web can help. Here's what to expect from our CRO services:
- CRO Audit - We'll examine what pages are being visited, what visitors are doing on those pages, how much time they’re spending and where they go once they leave the page.
- CRO Recommendations & Implementation - Once we've determined how visitors are using your site we can make changes to maximize conversions. We'll use tools such as Google Optimizer to test various page layouts and refresh your text, images, and calls to action. We will determine if changes need to be made to website copy, design, or to landing page forms that are causing friction and preventing visitors from converting.
- CRO Results - You'll enjoy increased sales and leads, decrease your cost per acquisition (CPA) and see a jump in the amount of time visitors spend exploring your site. Not to mention you will have solid data and metrics at your disposal upon which to make design decisions that work for your business.
If you’re getting visitors but not sales, something is wrong. Contact Revolution Web for a free consultation and let us help improve your website traffic by turning those visitors into paying customers.